Willcox is a small rural town located in the southeastern part of Arizona. While the town is small, the hospitality is huge. Surrounded by southwestern and Native American influence, Willcox is unique.

As the hometown of the "Arizona Cowboy" Rex Allen and host to the Rex Allen Museum and Willcox Cowboy Hall of Fame, Willcox offers residents a rural lifestyle with easy access to city amenities in Tucson 80 miles west on I-10. Willcox is an agricultural community with traditional crops, orchards and you-pick farms.

Over the last 15 years, vineyards and wineries have become popular, with more than a dozen excellent tasting rooms in and around the city, and two wine festivals annually. At one time, Willcox was known as the cattle-shipping capital of the nation with the largest number of cattle shipped from the rail head.